Identity and Campaign Design for Prakash Man Singh, a distinguished Nepalese politician.

Prakash Man Singh

Brand Identity, Strategy & Campaign Design

Commissioned project in collaboration with Aesthetic Design Studio.

During the 14th General Convention, Prakash Man Singh, a distinguished Nepalese politician from the Nepali Congress, collaborated with us to design a brand identity and campaign collaterals. Our work included a bespoke wordmark, a unique color palette, and typography, all of which played a crucial role in the success of the election campaign. The implemented color system gained such popularity that a newly formed political party in Nepal adopted this distinct color code, marking a departure from conventional political color systems.