Chef Nepal is the country’s first competitive cooking reality TV show, dedicated to celebrating Nepal’s rich culinary heritage and shining a spotlight on the talented culinary enthusiasts and individuals working behind the scenes in kitchens. Chef Nepal reached out to me for the brand identity of the show's cafe Javazza.

Javazza, a distinctive concept inspired by the blend of Himalayan Java and Lavazza, embodies the essence of Nepali Himalayan Arabica coffee. This coffee shop/lounge is a dedicated space committed to serving only the finest Nepal-grown specialty coffee. In a market saturated with blended and imported coffee, Javazza emerges as a beacon, focusing on elevating the value of Nepali coffee. The fusion of "Java" and "zza" in its name reflects the unique identity, symbolizing the brand's commitment to excellence and a touch of international influence.Despite the tight deadlines and the shooting set to come in weeks, the amazing team at Chef Nepal collaborated virtually for the discovery process. The Javazza identity is based on its discovery process and was immensely loved and appreciated by the Chef Nepal team.

Javazza

Brand Identity, Strategy & Motion

However, this case study is limited due to the budget constraints and specific requirements of Javazza. The show later proceeded to create the Javazza signage within a confined space. TGA approached Chef Nepal to further develop the brand identity, showcasing practical use cases of the brand elements and logo. Despite the numerous visualizations and extensive research, this case study will have a Version 2.0 to include additional insights and developments.

Identity and strategy for the Country's first food reality show Chef Nepal's cafe JAVAZZA.

For the brand identity, the creative journey embarked upon the rich hues of green, symbolizing the lush landscapes of the Nepali Himalayas and the freshness of the coffee beans. The logo, a masterpiece inspired by culinary forms, captures the essence of Javazza. Animated for signage, it optimally utilizes the forms within the identity, creating a visually dynamic representation. The process involved meticulous research and collaboration, ensuring a brand identity that stands apart in the industry.

In summary, Javazza emerges as not just a coffee destination but a cultural movement to revive and celebrate the unique flavors of Nepal-grown specialty coffee. The brand identity, with its vibrant green color code, is a testament to this commitment, capturing the spirit of Javazza's dedication to authenticity, excellence, and the Himalayan coffee experience.